Bluffing, snowing, or, as the Pocket Guide to Critical Thinking calls it (p. 44), giving a proof substitute, is a common rhetorical technique, used to suggest that a dubious claim is true without offering any reasons at all. Typically, the bluffer declares that some claim is, "of course", "obvious", "evident", "clear", "well-known", or "self-evident", even though it isn't. Here is an example, from Wapola Rahula, What the Buddha Taught, p. 3:
"It is an undeniable fact that as long as there is doubt ... no progress is possible."
It's undeniable. And a fact. So don't think, just believe it already.
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